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Challenges Faced
The brand faced the following challenges that required immediate attention and strategic solutions:
- Limited Market Reach: The niche market nature of the products led to a small customer base, hindering sales expansion and brand visibility
- Keyword Selection: The challenge arose from the semi-relevance of many keywords, even within the Search Query Performance (SQP), necessitating the identification of highly relevant and effective keywords to drive targeted traffic and maximize ROI.
- Pricing Disparity: The client’s products were priced 45% higher than the market average, potentially deterring potential customers, requiring a delicate balance between price competitiveness and maintaining profitability.
Plan of Action
Captens developed a comprehensive plan to tackle the challenges and enhance growth for the brand, focusing on four key strategies:
- Keyword Expansion and Optimization: We developed a meticulous approach using Search Query Performance (SQP) reports and Business Analytics (BA) to identify potential sales sources and uncover hidden keyword opportunities in a market with limited relevant keywords and low search volume.
- Strategic Keyword Selection: By analyzing competitor data, we identified keywords with significant click share and aligned our advertising campaigns with them, resulting in promising results during initial testing.
- Refinement through Match Types: We tested identified keywords using Phrase match to discover successful long-tail search keywords, providing insights into customer search behavior. We then transitioned the filtered successful terms to Exact match for increased targeting precision and ad relevance.
- Expanding Reach through Broad Match: To maximize reach and uncover more relevant search terms, we shifted keywords from Phrase match to Broad match, aiming to scale advertising efforts and reach a wider audience base.
Results We Brought
Following the implementation of our strategic keyword optimization plan, our client experienced significant improvements in sales performance within a 15-day period.
Before Onboarding:
- Total Sales: $6,840
- Advertising Cost of Sales (ACoS): 19.55%
- Return on Advertising Spend (ROAS): 5.12
Month 1 – 15th day:
- Total Sales: $6,427
- ACoS: 6.74%
- ROAS: 14.85
Our approach led to a remarkable reduction in ACoS from 19.55% to 6.74%, indicating increased efficiency in ad spend allocation.
Additionally, the ROAS improved from 5.12 to 14.85, showcasing the effectiveness of our keyword optimization strategy in driving higher revenue from advertising investments.
Success Stories of our loyal clients
Captens is dedicated to ensuring every client leaves with a big grin after seeing their Amazon payouts.
Learn from the value that we are creating
Our primary aim is to maximize your brand’s growth and progress with the tailored strategies of industry experts.
Episode: 6 From Click to Conversion: How to Make Your Amazon Ads More Effective
Episode: 1 Revealing the Amazon Optimization Secrets That Can 3x Your Revenue
Episode: 2 Maximizing Q4 Results: Cutting-Edge Amazon Marketing Techniques
Episode: 3 The Power of Conversion: How to Turn High Traffic into Big Sales
Episode: 4 Mastering PPC Automation: A Deep Dive into the Do’s and Don’ts of Bulk Accounts
Episode: 5 Transform Your Inventory Management and Logistics with Proven Strategies
Episode: 1 Revealing the Amazon Optimization Secrets That Can 3x Your Revenue
Episode: 3 The Power of Conversion: How to Turn High Traffic into Big Sales
Episode: 4 Mastering PPC Automation: A Deep Dive into the Do’s and Don’ts of Bulk Accounts
Episode: 6 From Click to Conversion: How to Make Your Amazon Ads More Effective
Episode: 1 Revealing the Amazon Optimization Secrets That Can 3x Your Revenue
Episode: 2 Maximizing Q4 Results: Cutting-Edge Amazon Marketing Techniques
Episode: 4 Mastering PPC Automation: A Deep Dive into the Do’s and Don’ts of Bulk Accounts
Episode: 3 The Power of Conversion: How to Turn High Traffic into Big Sales
Hear what our loyal customers have to say
Discover how Captens have helped real businesses grow with better performance and sales through our service.
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I recently started working with Arqam to manage my Amazon PPC campaigns, and I have been extremely satisfied with the results. Arqam is very knowledgeable and is helpful. He is quick to respond to any questions or concerns, and he provides me with valuable insights...Our Blogs
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