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Challenges Faced
The home improvement brand was facing numerous challenges:
- Poor Sales Performance: Due to intense competition in the market, despite offering quality products, the brand was struggling to compete with other brands that offered similar products at lower prices. This led to a decline in sales, which affected the brand’s revenue and growth prospects.
- Difficulty in Standing Out: The competitive market made it difficult for the brand to differentiate itself and make its products more visible to potential customers. As a result, the brand was struggling to drive traffic to its Amazon store, which affected its sales performance.
- High Cost per Acquisition (CPA): The low conversion rates were primarily due to the challenges mentioned earlier. Even though the brand was investing heavily in advertising and marketing efforts, it was not able to convert enough potential customers into actual buyers. This, in turn, led to a high CPA, which affected the brand’s profitability and growth prospects.
Plan of Action
To tackle the challenges faced by the ceiling light brand, Captens implemented a variation launch strategy consisting of the following steps:
- Identifying and Launching Relevant Product Variations: Captens identified four in-demand variations of the ceiling lights and launched them under a single parent ASIN to streamline the product listing and offer more options to potential customers.
- Merging New Variations with Existing Listing: Captens merged the new product variations with the existing, underperforming ceiling light listing to increase the visibility of the new products.
- Aggressive PPC Campaigns for New Variations: To take advantage of the “honeymoon period,” Captens started aggressive PPC campaigns for the new product variations to increase visibility and drive sales.
- Ensuring Compatibility with Amazon’s Merging Policies: To ensure compatibility with Amazon’s merging policies, Captens downloaded and analyzed category flat files to ensure that the new product variations were correctly merged with the existing listing.
Results We Brought
The variation launch strategy led to several positive outcomes for the brand:
- Increased Revenue: The brand experienced a 163% revenue increase due to improved visibility and customer interest in the newly launched product variations.
- Decreased CPA: The Cost per Acquisition (CPA) decreased by 25% as a result of increased conversions driven by the new product variations.
- Improved Overall Conversion Rates: The brand received the “best seller” badge due to increased traffic to the listing, resulting in improved overall conversion rates.
- Upselling Opportunities: The brand was able to increase upselling opportunities, resulting in higher profits even if one of the variations did not generate significant profits on its own.
- Better Keyword Targeting: The most suitable product variation appeared for specific search queries, leading to better keyword targeting and search result relevance.
Success Stories of our loyal clients
Captens is dedicated to ensuring every client leaves with a big grin after seeing their Amazon payouts.
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Our primary aim is to maximize your brand’s growth and progress with the tailored strategies of industry experts.
Episode: 6 From Click to Conversion: How to Make Your Amazon Ads More Effective
Episode: 1 Revealing the Amazon Optimization Secrets That Can 3x Your Revenue
Episode: 2 Maximizing Q4 Results: Cutting-Edge Amazon Marketing Techniques
Episode: 3 The Power of Conversion: How to Turn High Traffic into Big Sales
Episode: 4 Mastering PPC Automation: A Deep Dive into the Do’s and Don’ts of Bulk Accounts
Episode: 5 Transform Your Inventory Management and Logistics with Proven Strategies
Episode: 1 Revealing the Amazon Optimization Secrets That Can 3x Your Revenue
Episode: 3 The Power of Conversion: How to Turn High Traffic into Big Sales
Episode: 4 Mastering PPC Automation: A Deep Dive into the Do’s and Don’ts of Bulk Accounts
Episode: 6 From Click to Conversion: How to Make Your Amazon Ads More Effective
Episode: 1 Revealing the Amazon Optimization Secrets That Can 3x Your Revenue
Episode: 2 Maximizing Q4 Results: Cutting-Edge Amazon Marketing Techniques
Episode: 4 Mastering PPC Automation: A Deep Dive into the Do’s and Don’ts of Bulk Accounts
Episode: 3 The Power of Conversion: How to Turn High Traffic into Big Sales
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