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Challenges Faced
The brand faced the following challenges that required immediate attention and strategic solutions:
- Limited Keyword Usage: The client was primarily allocating their budget to already ranked keywords, missing out on a myriad of rankable keywords that remained untested.
- Overdependence on One Match Type: An excessive focus on one match type ignored the potential of other match types for discovery and scaling.
- Budget Efficiency and Sales Boost: The client faced the dual challenge of enhancing sales while maintaining a healthy TACOS (Total Advertising Cost of Sale), all within the confines of a limited budget.
Plan of Action
Captens developed a comprehensive plan to tackle the challenges and boost growth, focusing on four key strategies:
- Exploring New Keywords: We ventured into untapped areas by creating ranking campaigns for previously untested, rankable keywords.
- Expanding Match Type Utilization: To diversify the client’s approach, we tested keywords in other match types that were only performing under the exact type.
- Budget Reallocation: We rebalanced the budget away from already ranked keywords while maintaining their ranks, aiming to improve TACOS.
- Budget Optimization: We conducted an in-depth budget optimization to ensure that top-performing campaigns never ran out of budget.
Results We Brought
Through a strategic overhaul of their Amazon PPC approach, we helped our client dramatically boost these metrics within One Month:
- Impressive Revenue Growth: We helped boost the client’s revenue by over 70% in just a month, increasing total sales from $105,343.75 to $179,357.14.
- Increased PPC Sales: PPC sales also surged, moving from $36,645.55 to $58,267.28, reflecting the effectiveness of the revamped PPC campaigns.
- Controlled Ad Spend: Despite the leap in sales, ad spend only increased by 18%, from $9,118 to $11,002.
- Improved TACOS and ROAS: The TACOS decreased by 29%, falling from 8.6% to 6.1%, and the Return on Ad Spend (ROAS) improved from 4.02 to 5.30.
Look at the Transformation yourself:
𝐀𝐩𝐫𝐢𝐥 𝐌𝐨𝐧𝐭𝐡 (𝐁𝐞𝐟𝐨𝐫𝐞)
- Total Sales: $105,343.75
- PPC Sales: $36,645.55
- PPC Spend: $9,118
- TACOS: 8.6%
- ROAS: 4.02
and then…
𝐓𝐡𝐞 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧: May Month (Onboarding Month)
- Total Sales: $179,357.14
- PPC Sales: $58,267.28
- PPC Spend: $11,002
- TACOS: 6.1%
- ROAS: 5.30
Success Stories of our loyal clients
Captens is dedicated to ensuring every client leaves with a big grin after seeing their Amazon payouts.
Learn from the value that we are creating
Our primary aim is to maximize your brand’s growth and progress with the tailored strategies of industry experts.
Episode: 6 From Click to Conversion: How to Make Your Amazon Ads More Effective
Episode: 1 Revealing the Amazon Optimization Secrets That Can 3x Your Revenue
Episode: 2 Maximizing Q4 Results: Cutting-Edge Amazon Marketing Techniques
Episode: 3 The Power of Conversion: How to Turn High Traffic into Big Sales
Episode: 4 Mastering PPC Automation: A Deep Dive into the Do’s and Don’ts of Bulk Accounts
Episode: 5 Transform Your Inventory Management and Logistics with Proven Strategies
Episode: 1 Revealing the Amazon Optimization Secrets That Can 3x Your Revenue
Episode: 3 The Power of Conversion: How to Turn High Traffic into Big Sales
Episode: 4 Mastering PPC Automation: A Deep Dive into the Do’s and Don’ts of Bulk Accounts
Episode: 6 From Click to Conversion: How to Make Your Amazon Ads More Effective
Episode: 1 Revealing the Amazon Optimization Secrets That Can 3x Your Revenue
Episode: 2 Maximizing Q4 Results: Cutting-Edge Amazon Marketing Techniques
Episode: 4 Mastering PPC Automation: A Deep Dive into the Do’s and Don’ts of Bulk Accounts
Episode: 3 The Power of Conversion: How to Turn High Traffic into Big Sales
Hear what our loyal customers have to say
Discover how Captens have helped real businesses grow with better performance and sales through our service.
Excellent
1 year ago
I recently started working with Arqam…
I recently started working with Arqam to manage my Amazon PPC campaigns, and I have been extremely satisfied with the results. Arqam is very knowledgeable and is helpful. He is quick to respond to any questions or concerns, and he provides me with valuable insights...Our Blogs
We share everything we learn and acheive, now you can also do the same without making the mistakes we made.
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20/12/2022 
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