Want to become another Success Story?
Challenges Faced
The brand faced the following challenges that required immediate attention and strategic solutions:
- Sales Concentration Dilemma: The brand’s 1,300 products across 100+ categories saw 85%+ sales generated by only eight categories. This over-reliance on a limited product mix hindered growth opportunities and increased risk.
- Plummeting Search Volume: A 35%-40% decline in search volume for top keywords compared to the previous year impacted the brand’s online visibility and sales performance.
- ASIN Grouping Requirements: To optimize ad campaigns, the brand faced the challenge of grouping at least 20 similar ASINs per campaign, requiring careful selection and analysis.
- FBM Challenges: FBM listings made ranking on new and relevant keywords difficult, reducing the brand’s competitive presence in marketplaces and affecting sales growth.
Plan of Action
Captens developed a comprehensive plan to tackle the challenges and enhance growth for the brand, focusing on four key strategies:
- Prioritization of ASINs & Campaigns: Captens analyzed ASINs based on their previous performance (Sales, TACOS & CVR) and market potential for growth, selecting the top 10 ASINs to focus on initially. This prioritization strategy was then applied to the brand’s 350+ running campaigns.
- Finalization of New Keywords for Ranking: Utilizing Search Term Reports, Captens identified top-performing search terms across different match types in Auto & Manual campaigns. They also employed SQP & BA data to pinpoint high potential keywords with low competition, CPC, and those where the brand was already ranking on the first page.
- Closing Non-Performing Targets & Advertised Products: To improve the overall performance of ongoing campaigns, Captens closed non-performing advertised products and established a conversion metric for each ASIN, ensuring better tracking and optimization.
- Making Full Use of Sponsored Brands: Captens boosted sponsored brand campaigns, despite imperfect images, by targeting high intent, long-tail shop keywords in Sponsored Brands Video and browse keywords in Sponsored Brands Video using phrase & broad modifier. They also employed Headline Ads to upsell customers and improve the overall marketing strategy.
In addition to these strategies, Captens conducted extensive testing of various ad types, placements, and bidding strategies to optimize marketing campaigns for the brand.
Results We Brought
- Boosted Revenue by 110%: Captens implemented data-driven marketing strategies, optimizing ad spend and targeting, resulting in a significant revenue increase within a short timeframe.
- Maintained TACOS between 9.94%-11.21%:By closely monitoring and adjusting campaigns, Captens ensured cost efficiency, keeping Total Advertising Cost of Sale within a manageable range.
- Significant Growth with Sponsored Brands: Captens leveraged Sponsored Brand campaigns, targeting high-intent keywords and employing Headline Ads, driving substantial growth for the brand.
- Improved Performance by Prioritization: Strategically prioritized top-performing ASINs and campaigns, enhancing overall performance.
- Boosted Campaign Performance: Identified and eliminated underperforming targets and products, streamlining campaigns and increasing ROI.
Here are the Sales Stats for three months:
Before Onboarding – December
Total Sales: $244,772
First Month of Onboarding – Jan
- Total Sales: $316,772
- PPC Sales: $145,018.99
- Spend: $31,203.16
- TACOS: 9.94%
Second Month of Onboarding – Feb
- Total Sales: $299,291
- PPC Sales: $156,987.12
- Spend: $32,881.66
- TACOS: 10.98%
Third Month of Onboarding – Mar
- Total Sales: $511,763
- PPC Sales: $255,462.20
- Spend: $57,383.58
- TACOS: 11.21%
Success Stories of our loyal clients
Captens is dedicated to ensuring every client leaves with a big grin after seeing their Amazon payouts.
Learn from the value that we are creating
Our primary aim is to maximize your brand’s growth and progress with the tailored strategies of industry experts.
Episode: 6 From Click to Conversion: How to Make Your Amazon Ads More Effective
Episode: 1 Revealing the Amazon Optimization Secrets That Can 3x Your Revenue
Episode: 2 Maximizing Q4 Results: Cutting-Edge Amazon Marketing Techniques
Episode: 3 The Power of Conversion: How to Turn High Traffic into Big Sales
Episode: 4 Mastering PPC Automation: A Deep Dive into the Do’s and Don’ts of Bulk Accounts
Episode: 5 Transform Your Inventory Management and Logistics with Proven Strategies
Episode: 1 Revealing the Amazon Optimization Secrets That Can 3x Your Revenue
Episode: 3 The Power of Conversion: How to Turn High Traffic into Big Sales
Episode: 4 Mastering PPC Automation: A Deep Dive into the Do’s and Don’ts of Bulk Accounts
Episode: 6 From Click to Conversion: How to Make Your Amazon Ads More Effective
Episode: 1 Revealing the Amazon Optimization Secrets That Can 3x Your Revenue
Episode: 2 Maximizing Q4 Results: Cutting-Edge Amazon Marketing Techniques
Episode: 4 Mastering PPC Automation: A Deep Dive into the Do’s and Don’ts of Bulk Accounts
Episode: 3 The Power of Conversion: How to Turn High Traffic into Big Sales
Hear what our loyal customers have to say
Discover how Captens have helped real businesses grow with better performance and sales through our service.
Excellent
2 years ago
I recently started working with Arqam…
I recently started working with Arqam to manage my Amazon PPC campaigns, and I have been extremely satisfied with the results. Arqam is very knowledgeable and is helpful. He is quick to respond to any questions or concerns, and he provides me with valuable insights...Our Blogs
We share everything we learn and acheive, now you can also do the same without making the mistakes we made.
Stop Wasting Money on High ACoS: Top Strategies for Cutting Costs
Running high-converting, low ACOS ad campaigns is a nagging issue for every seller utilizing Amazon PPC. Amazon is becoming excessively pay-to-play, and aggressive bidding is now mandatory to stay in the competition.. Especially in the uber-competitive categories. But the question is… How can you stand out in such a fierce marketplace while still maintaining profitable
-
20/12/2022 - 1137 views
20/12/2022 
1137 views
From Zero to Hero: How to Optimize Your Amazon Listing and Dominate Your Niche
Let me guess! You want your Amazon Listing to show up in the top result when someone searches for your type of product. And not only that, you want them to be so drawn in by your listing that they can’t resist clicking and buying it. But you can’t quite seem to… make it
- 16/03/2023
- 898 views
The Ultimate Amazon Advertising Playbook: Proven Tactics for Maximum ROI
With the current scenario of high inflation, increasing interest rates, and a decrease in consumer spending.. It’s crucial for marketers to utilize their advertising budgets effectively. To achieve maximum ROI, many marketers are now opting for Amazon Ads. Amazon’s advertising program is aimed at boosting sales to surpass its massive $280 billion revenue.
- 20/03/2023
- 731 views
Get Ahead of the Competition on Amazon through Effective Competitor Analysis
In today’s fiercely competitive marketplace, staying ahead of the game on Amazon is no easy feat. With millions of sellers competing for the attention of millions of shoppers, it can be tough to cut through the noise and make a lasting impression. That’s why conducting a thorough competitor analysis has become an absolute must for
- 20/03/2023
- 745 views
Your Ticket to Crazy Sales: Amazon Advertising Strategies That Deliver Results
Are you ready to kick-start your Amazon advertising campaign? If yes, the first step is to determine your budget. However, the amount you should allocate is not a one-size-fits-all answer, as it largely depends on your industry. Amazon’s CPC algorithm takes into account various factors, but the highest bidder ultimately wins the impression. This
- 23/03/2023
- 876 views
Advertising Metrics You Can’t Afford to Ignore – Unlock Limitless Potential Today
Are you sure you’re reaping the most your of your advertising budget? This a question every advertising team is afraid to answer. But what if we told you.. There’s a way you could know if you’re maximizing your ad spend. Most advertisers ignore it or don’t even know about it… Amazon Advertising Metrics
- 13/04/2023
- 703 views
Decoding the Algorithm: Unpacking Amazon’s Sales Strategies for Business Growth
The Amazon marketplace grows increasingly competitive each day, making it crucial for sellers like yourself to recognize and leverage sales patterns in order to stand apart from rivals. By collecting and analyzing data across various markets and product categories, we gain insights into broad trends that we can then tailor to individual accounts. This data-driven
- 29/04/2023
- 805 views
From Keywords to Sales: How to Use Amazon SEO to Your Advantage
Selling on Amazon can be a lucrative way to earn money online. However, with millions of products on the platform, it can be tough to stand out from your competition without implementing the right Amazon SEO techniques. We will review ten tips that can help increase your Amazon listings’ visibility and boost your sales. Understanding
- 01/05/2023
- 1621 views
Turn Browsers into Buyers: Harness A+ Content for Peak Sales
If you’re an Amazon seller, you’re always looking for ways to increase your sales and stand out from the competition… One of the best ways to do that is by utilizing Amazon A+ Content. In this complete guide, we’ll dive deep into: What A+ Content & Its benefits How to create compelling A+ Content Best
- 27/06/2023
- 670 views
Unpacking Prime Day 2023: Strategies for Sellers to Maximize Profits
As an Amazon seller, you are no stranger to the excitement (and potential profits) that come with Prime Day. However, with each passing year, Amazon’s flagship event has grown in scope and complexity, making it more challenging than ever to stand out from the crowd and secure a slice of the revenue pie. So we
- 03/07/2023
- 623 views
Why You Should Invest in an Amazon PPC Agency than Doing it In-House?
If you are an Amazon seller, you KNOW the importance of optimizing your product listings for maximum visibility and sales. Part of achieving this goal involves utilizing PPC advertising, that’s not everyone’s cup of tea. While most Amazon sellers understand the benefits of PPC, many struggle with managing their campaigns effectively… Resulting in wasted ad
- 12/07/2023
- 1625 views
Defy the Odds: Outsmarting Amazon’s Listing Suppressions
Every seller has had this nightmare at some point… Getting their money-making listings suppressed. You can be going off the charts with sales and STILL get your listings suppressed. How? We’ll let you in on the main causes of listing suppression.. and not just leave you hanging there.. We’ll also share proactive strategies to avoid
- 12/07/2023
- 1586 views
From Listings to Earnings: Transform Your Amazon Listings into Cash Flow Machines
As an Amazon seller, your ultimate goal is to transform your product listings into a cash flow machine that consistently brings in revenue year-round. In order to actually transform your Amazon listings into cash-flow machines… There are Key Strategies that can be implemented to guarantee your success. Let’s dive into the following tips and strategies
- 12/07/2023
- 1515 views
Power of Prediction: Using Data Analytics to Drive PPC Success
As a marketer, you know that every dollar you spend on advertising has to be used effectively. That’s where PPC advertising comes in. (It allows you to target customers who are actively searching for products or services like yours.) However, what if we tell you that you can make your PPC campaigns even MORE thriving?
- 14/07/2023
- 619 views
A Seller’s Guide: 7 Key Pillars for Amazon Success in the New Era
As an Amazon seller, there is constant pressure to stay at the top and make sure you are performing your best. But the Amazon Marketplace is constantly changing… with new trends, new challenges, and new opportunities. To say at the top of your game in this evolving sea… Here are the 7 KEY PILLARS for
- 18/07/2023
- 679 views
Amazon Sales In A Slump? Here are 7 Reasons and How to Fix Them
Do you find yourself constantly asking why your Amazon sales are in a slump? You’re not alone. Many sellers experience periods of low sales, but the good news is that there are ways to identify the causes and turn things around. In this article, we will explore the reasons behind your dwindling sales on Amazon
- 20/07/2023
- 537 views
Turn Insights into Profits: Mastering Amazon Data Transparency for Growth
In the ever-expanding world of Amazon, brands are constantly searching for ways to stay ahead of the competition. One strategy that has proven to be highly effective is leveraging Amazon Data Transparency. By understanding and utilizing the vast amount of data that Amazon provides, businesses can not only enhance customer trust … But also improve
- 20/07/2023
- 524 views
Captens’ Guide to Standing Out in a Crowded Niche Through Keyword Optimization
Struggling to make your mark in a crowded market? Tired of screaming into the void and getting drowned out by the competition? Well, Captens might just have the perfect solution to help your brand cut through the noise and shine brightly, especially in Competitive Niches, all thanks to the power of strategic keyword optimization! Understanding
- 20/07/2023
- 509 views
Reinventing Product Launches: The Winning Strategies of Captens
The prospect of launching a new product into the market is a defining moment for any brand. It’s an opportunity to drive growth, enter new markets, and refresh the brand image. However, this excitement is often accompanied by challenges, especially when the niche is highly competitive. Today, we’ll explore how Captens, a seasoned marketing expert,
- 20/07/2023
- 551 views
Transform Your Amazon Presence: Harnessing the Power of Your Brand Store
Are you an Amazon seller looking to take your business to the next level? If so, it’s time to harness the power of your brand store. Your Amazon store can be much more than just a collection of products – it can become a seamless shopping experience that captivates your customers and drives sales. In
- 21/07/2023
- 533 views
Winning Strategies for Amazon Sponsored Products Ads: The Top 4 Mistakes to Avoid
As one of the world’s largest online marketplaces, Amazon is an attractive platform for businesses looking to reach a wider audience. With Amazon Sponsored Products Ads, brands have a powerful tool for reaching their target customers and increasing sales. However, many brands make mistakes when using these ads, which can lead to wasted ad spend
- 21/07/2023
- 7635 views