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Challenges Faced
The brand faced the following challenges that required immediate attention and strategic solutions:
- Sales Concentration Dilemma: The brand’s 1,300 products across 100+ categories saw 85%+ sales generated by only eight categories. This over-reliance on a limited product mix hindered growth opportunities and increased risk.
- Plummeting Search Volume: A 35%-40% decline in search volume for top keywords compared to the previous year impacted the brand’s online visibility and sales performance.
- ASIN Grouping Requirements: To optimize ad campaigns, the brand faced the challenge of grouping at least 20 similar ASINs per campaign, requiring careful selection and analysis.
- FBM Challenges: FBM listings made ranking on new and relevant keywords difficult, reducing the brand’s competitive presence in marketplaces and affecting sales growth.
Plan of Action
Captens developed a comprehensive plan to tackle the challenges and enhance growth for the brand, focusing on four key strategies:
- Prioritization of ASINs & Campaigns: Captens analyzed ASINs based on their previous performance (Sales, TACOS & CVR) and market potential for growth, selecting the top 10 ASINs to focus on initially. This prioritization strategy was then applied to the brand’s 350+ running campaigns.
- Finalization of New Keywords for Ranking: Utilizing Search Term Reports, Captens identified top-performing search terms across different match types in Auto & Manual campaigns. They also employed SQP & BA data to pinpoint high potential keywords with low competition, CPC, and those where the brand was already ranking on the first page.
- Closing Non-Performing Targets & Advertised Products: To improve the overall performance of ongoing campaigns, Captens closed non-performing advertised products and established a conversion metric for each ASIN, ensuring better tracking and optimization.
- Making Full Use of Sponsored Brands: Captens boosted sponsored brand campaigns, despite imperfect images, by targeting high intent, long-tail shop keywords in Sponsored Brands Video and browse keywords in Sponsored Brands Video using phrase & broad modifier. They also employed Headline Ads to upsell customers and improve the overall marketing strategy.
In addition to these strategies, Captens conducted extensive testing of various ad types, placements, and bidding strategies to optimize marketing campaigns for the brand.
Results We Brought
- Boosted Revenue by 110%: Captens implemented data-driven marketing strategies, optimizing ad spend and targeting, resulting in a significant revenue increase within a short timeframe.
- Maintained TACOS between 9.94%-11.21%:By closely monitoring and adjusting campaigns, Captens ensured cost efficiency, keeping Total Advertising Cost of Sale within a manageable range.
- Significant Growth with Sponsored Brands: Captens leveraged Sponsored Brand campaigns, targeting high-intent keywords and employing Headline Ads, driving substantial growth for the brand.
- Improved Performance by Prioritization: Strategically prioritized top-performing ASINs and campaigns, enhancing overall performance.
- Boosted Campaign Performance: Identified and eliminated underperforming targets and products, streamlining campaigns and increasing ROI.
Here are the Sales Stats for three months:
Before Onboarding – December
Total Sales: $244,772
First Month of Onboarding – Jan
- Total Sales: $316,772
- PPC Sales: $145,018.99
- Spend: $31,203.16
- TACOS: 9.94%
Second Month of Onboarding – Feb
- Total Sales: $299,291
- PPC Sales: $156,987.12
- Spend: $32,881.66
- TACOS: 10.98%
Third Month of Onboarding – Mar
- Total Sales: $511,763
- PPC Sales: $255,462.20
- Spend: $57,383.58
- TACOS: 11.21%
Success Stories of our loyal clients
Captens is dedicated to ensuring every client leaves with a big grin after seeing their Amazon payouts.
Learn from the value that we are creating
Our primary aim is to maximize your brand’s growth and progress with the tailored strategies of industry experts.
Episode: 6 From Click to Conversion: How to Make Your Amazon Ads More Effective
Episode: 1 Revealing the Amazon Optimization Secrets That Can 3x Your Revenue
Episode: 2 Maximizing Q4 Results: Cutting-Edge Amazon Marketing Techniques
Episode: 3 The Power of Conversion: How to Turn High Traffic into Big Sales
Episode: 4 Mastering PPC Automation: A Deep Dive into the Do’s and Don’ts of Bulk Accounts
Episode: 5 Transform Your Inventory Management and Logistics with Proven Strategies
Episode: 1 Revealing the Amazon Optimization Secrets That Can 3x Your Revenue
Episode: 3 The Power of Conversion: How to Turn High Traffic into Big Sales
Episode: 4 Mastering PPC Automation: A Deep Dive into the Do’s and Don’ts of Bulk Accounts
Episode: 6 From Click to Conversion: How to Make Your Amazon Ads More Effective
Episode: 1 Revealing the Amazon Optimization Secrets That Can 3x Your Revenue
Episode: 2 Maximizing Q4 Results: Cutting-Edge Amazon Marketing Techniques
Episode: 4 Mastering PPC Automation: A Deep Dive into the Do’s and Don’ts of Bulk Accounts
Episode: 3 The Power of Conversion: How to Turn High Traffic into Big Sales
Hear what our loyal customers have to say
Discover how Captens have helped real businesses grow with better performance and sales through our service.
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I recently started working with Arqam to manage my Amazon PPC campaigns, and I have been extremely satisfied with the results. Arqam is very knowledgeable and is helpful. He is quick to respond to any questions or concerns, and he provides me with valuable insights...Our Blogs
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