Want to become another Success Story?
Challenges Faced
The renowned supplements brand encountered a series of challenges:
- Low Conversion Rate: The brand faced a low conversion rate due to a 4-star average product rating, which made customers hesitant to purchase.
- High CPCs: Targeting low search volume keywords led to high cost-per-click and inefficient ad spend, limiting the brand’s campaign scalability.
- Poor Targeting: Irrelevant and broad match keywords caused unnecessary ad spend by targeting non-interested audiences.
- Inadequate Campaign Structure: A poorly designed campaign structure hindered optimization and performance of relevant keywords.
Plan of Action
Captens devised a comprehensive plan to tackle the challenges faced by the brand, focusing on five key strategies:
- Campaign Restructuring: Captens restructured all campaigns, separating low-impression keywords based on their search volume, ensuring more targeted and efficient ad spend.
- Clearing the Junk: Captens removed irrelevant and broad match keywords, negating over 100 unrelated search terms to enhance the precision of keyword targeting and reduce unnecessary ad spend.
- Good Rank Keywords: Captens focused on keywords with established first-page ranks, testing them in phrase and broad modifier match types to improve ad visibility and performance.
- Placement Optimization: Captens concentrated on profitable placements with low CPC and better CVR, achieving organic ranking for these keywords and boosting overall campaign efficiency.
- ASIN Targeting: Captens targeted direct competitors with less attractive offers in Sponsored Product campaigns, effectively capturing profitable orders and increasing market share.
Results We Brought
Captens’ strategic approach yielded impressive results within just 30 days, including:
- Increased Revenue: Total Revenue increased to $9,217.42.
- Decreased Ad Spend: Ad Spend decreased to $1,551.55..
- Reduced TACOS: TACOS decreased to 32.91%
- Organic Ranking: Finalized keywords for ranking and achieved organic ranking on relevant keywords.
These results demonstrate Captens’ effectiveness in addressing the supplements brand’s challenges and successfully growing the brand while lowering ad spend.
By implementing strategic actions tailored to the brand’s specific needs, Captens established a solid foundation for the brand’s continued success on Amazon.
Success Stories of our loyal clients
Captens is dedicated to ensuring every client leaves with a big grin after seeing their Amazon payouts.
Learn from the value that we are creating
Our primary aim is to maximize your brand’s growth and progress with the tailored strategies of industry experts.
Episode: 6 From Click to Conversion: How to Make Your Amazon Ads More Effective
Episode: 1 Revealing the Amazon Optimization Secrets That Can 3x Your Revenue
Episode: 2 Maximizing Q4 Results: Cutting-Edge Amazon Marketing Techniques
Episode: 3 The Power of Conversion: How to Turn High Traffic into Big Sales
Episode: 4 Mastering PPC Automation: A Deep Dive into the Do’s and Don’ts of Bulk Accounts
Episode: 5 Transform Your Inventory Management and Logistics with Proven Strategies
Episode: 1 Revealing the Amazon Optimization Secrets That Can 3x Your Revenue
Episode: 3 The Power of Conversion: How to Turn High Traffic into Big Sales
Episode: 4 Mastering PPC Automation: A Deep Dive into the Do’s and Don’ts of Bulk Accounts
Episode: 6 From Click to Conversion: How to Make Your Amazon Ads More Effective
Episode: 1 Revealing the Amazon Optimization Secrets That Can 3x Your Revenue
Episode: 2 Maximizing Q4 Results: Cutting-Edge Amazon Marketing Techniques
Episode: 4 Mastering PPC Automation: A Deep Dive into the Do’s and Don’ts of Bulk Accounts
Episode: 3 The Power of Conversion: How to Turn High Traffic into Big Sales
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Discover how Captens have helped real businesses grow with better performance and sales through our service.
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I recently started working with Arqam to manage my Amazon PPC campaigns, and I have been extremely satisfied with the results. Arqam is very knowledgeable and is helpful. He is quick to respond to any questions or concerns, and he provides me with valuable insights...Our Blogs
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