Running high-converting, low ACOS ad campaigns is a nagging issue for every seller utilizing Amazon PPC. Amazon is becoming excessively pay-to-play, and aggressive bidding is now mandatory to stay in the competition.. Especially in the uber-competitive categories. But the question is… How can you stand out in such a fierce marketplace while still maintaining profitable
Struggling to make your mark in a crowded market? Tired of screaming into the void and getting drowned out by the competition? Well, Captens might just have the perfect solution to help your brand cut through the noise and shine brightly, especially in Competitive Niches, all thanks to the power of strategic keyword optimization! Understanding
As one of the world’s largest online marketplaces, Amazon is an attractive platform for businesses looking to reach a wider audience. With Amazon Sponsored Products Ads, brands have a powerful tool for reaching their target customers and increasing sales. However, many brands make mistakes when using these ads, which can lead to wasted ad spend
Are you sure you’re reaping the most your of your advertising budget? This a question every advertising team is afraid to answer. But what if we told you.. There’s a way you could know if you’re maximizing your ad spend. Most advertisers ignore it or don’t even know about it… Amazon Advertising Metrics
As an Amazon seller, you are no stranger to the excitement (and potential profits) that come with Prime Day. However, with each passing year, Amazon’s flagship event has grown in scope and complexity, making it more challenging than ever to stand out from the crowd and secure a slice of the revenue pie. So we